January 14th, 2015
Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. New ways to find prospects continue to come on the scene—it seems like daily. Read More…
December 17th, 2014
Great taglines are short, memorable, and visually connected to your logo. Think about it, when you hear “just do it”, do you think of the Nike swoosh? Or when you hear someone say “eat fresh” you think of Subway! That’s because these companies have done a great job integrating their taglines with their logos. Read More…
November 26th, 2014
Building a successful blogging strategy is never easy and should never be completely automated. With that said, however, there are a number of tools that are available that can make blogging along with your listening and engagement strategy much easier.
Time is the most important commodity you have. Using tools to speed up processes and provide valuable data for you to use is just smart marketing. Like the old adage says, don’t work harder, work smarter. Full automation often leads to errors, problems and credibility issues. But with the right tools, you can maintain full control of your blogging strategy while saving valuable time in the process. Read More…
October 29th, 2014
Helen from Long Island, New York emailed me with an important marketing question. Maybe the most important marketing question there is! I’m going to share it with you, with her permission, along with my answer, as I believe you will find it interesting. Read More…
October 8th, 2014
There are 2 questions you should ask yourself, because they have a huge impact on what you will achieve, both in business and life in general. Read More…
September 17th, 2014
Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in. Technology can be a tremendously useful thing when it comes to getting more productivity, but you must continually monitor what’s working and what’s not. Read More…
August 27th, 2014
If you find it hard to write articles, blog posts or newsletters, I have a quick tip for you. It will help you write more frequently and in a way that people will understand. Read More…
August 18th, 2014
We’ve all heard the rallying cry:
“We need to get our employees on social media”
“We need to *activate* our employees socially” (that’s my favorite, actually; how exactly, do you activate a human being? I didn’t know there was an off/on switch) Read More…
August 6th, 2014
For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing.
Read More…
July 16th, 2014
Podcast: Play in new window | Download (Duration: 16:38 — 15.2MB)
If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the quality of your customer service high. Read More…
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